| Growing up, your parents always told you to “Make new friends, but keep the old ones.” This principle remains true for business practices as well. In many ways, keeping existing customers is far more important than recruiting new members - and Farmigo helps you do both! Read on to learn more. |  |
The Valued Member
Statistically, it costs 6 to 7 times more to take on a new member than it does to keep an existing one. Your existing members are an extremely important part of your business, and should be recognized for their value:
Statistically, it costs 6 to 7 times more to take on a new member than it does to keep an existing one. Your existing members are an extremely important part of your business, and should be recognized for their value:
- Keeping loyal members means you’re keeping happy members. These members will be more likely to recommend you to friends, and serve as free advertising and promotion for your organization.
Image Credit: The Leaky Bathtub
2. Existing members are familiar with your system and policies, and require less time and attention than new members.
According to the social marketing company Flowtown, the profits generated from satisfied customers are:
⊕ Farmigo Best Practices for Member Retention
If you operate seasonally, we strongly recommend setting up your upcoming season while still making deliveries for your current season. This will give you more time to market and advertise, a larger window to collect new signups, and allows for more efficient communication with existing members.
With members actively engaged in their current season, they are more likely to read and respond to news about your upcoming season. Simple gestures can go a long way in building customer loyalty, for example:
According to the social marketing company Flowtown, the profits generated from satisfied customers are:
- Reduced price sensitivity
- Reduced switching to competitors
- Increased referrals
- Increased repeat purchases
⊕ Farmigo Best Practices for Member Retention
If you operate seasonally, we strongly recommend setting up your upcoming season while still making deliveries for your current season. This will give you more time to market and advertise, a larger window to collect new signups, and allows for more efficient communication with existing members.
With members actively engaged in their current season, they are more likely to read and respond to news about your upcoming season. Simple gestures can go a long way in building customer loyalty, for example:
- Create flyers advertising your next season and include them in each member's regular delivery.
- Create a coupon code for a signup discount and email it to your existing members.
- Apply a discount to your payment plans through a specific date, and open up early signup to your existing members.
Ready to get started? Set up your next season today!