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Tips of the Week Have Moved!

03/28/2014

 
You can now find Farmigo tips of the week at support.farmigo.com under featured articles!
 

Introducing Farmigo 2.0!

03/21/2014

 
All Farmigo systems are scheduled to be transitioned to the Farmigo 2.0 dashboard by the end of April.  You will receive additional communication with more details as each of you are transitioned to the new dashboard.  During the transition period, you will continue to have access to your old dashboard and you will be notified when access to the old dashboard will be turned off.

Here's a glimpse of Farmigo 2.0 - Including the latest updates:
New Features
  • Mobile Device Accessible!
  • All-inclusive search bar
  • Integrated web browser navigation
  • Real-time database access and updates

Using the latest web technology, we have designed the new administrative dashboard with you in mind and packed it with helpful features.  The entire dashboard is now fully accessible from the web browser of your mobile device. 

Accepted Browsers
The Farmigo 2.0 dashboard is optimized for the following web browsers, including Chrome and Firefox which are free to download.
  • Google Chrome
  • Mozilla Firefox 
  • Safari
 

Troubleshooting Your Farmigo System

03/14/2014

 
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              Ever felt like doing this to your computer? 

You don't need to be a computer scientist to fix many of the frequent errors that can occur on the internet. 

If you are having trouble loading a page on your Farmigo dashboard or server, follow this flow chart to try some troubleshooting at home!
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How Do I Clear the Cache?

Click on the appropriate link below for directions on how to clear the cache in your browser:

Mozilla Firefox: https://support.mozilla.org/en-US/kb/how-clear-firefox-cache
Safari: http://www.refreshyourcache.com/en/safari/
Google Chrome: https://support.google.com/chrome/answer/95582?hl=en
Opera: http://www.refreshyourcache.com/en/opera/

Are you wondering... What is the Cache?

We thought you'd never ask!

Refreshyourcache.com says, "In order to speed up web browsing, web browsers are designed to download web pages and store them locally on your computer's hard drive in an area called "cache". Browser cache (also known as Internet cache) contains records of every item you have viewed or downloaded while Internet surging. So when you visit the same page for a second time, the browser speed up display time by loading the page locally from cache instead of downloading everything again."

Having Farmigo pages in your cache is your browsers way of speeding up load time, but it can occasionally lead to errors with loading the page. Clearing your cache when you have issues on any web page is a good troubleshooting tip. 
 

Welcoming Your Members to Your CSA and Their Online Accounts

03/07/2014

 
Customers want to help themselves. They are more technically savvy than ever and have come to prefer the DIY approach to solving their issues and answering their own questions. Farmigo helps your customers help themselves through their member account. Here are two quick tips to help introduce your members to their online accounts and how to keep them informed on how to manage their accounts.

Tip 1: The Power of the Sign-Up Confirmation Email

The Sign-Up Confirmation Email is the very first email a member will receive from you after they sign-up for your program. This email holds the power to educate your member on what to expect as well as to introduce them to the concept of their online account. Here is some example text you could  use for your sign-up confirmation email.

Suggested Text for Sign-Up Confirmation Email


Hi [First Name] [Last Name],
Thank you for signing up! 


Your subscription is confirmed for the following share combination:
[Member's Subscriptions]

Pick-up location: [Pickup Site]
Date of first delivery: [Next Delivery Date]
 

We have created an online account for you where you can view and manage your subscription with us. Use the email address and password you used to create your account during sign-up to login. To login to your account, click here: 
[Link to Account]  

In your account, you can (Choose all that apply): 
  • Review your balance and delivery history
  • Update your contact information
  • Update your payment details
  • Send additional payments
  • Update your subscription 
  • Change your pick-up/delivery location
  • Put your delivery on hold
  • Shop our webstore

We are so happy that you are joining us and we hope you enjoy your first delivery. If you have any questions for us, feel free to respond to this email.

Sincerely,
Email Signature

Tip 2: Including the Link to Account in All Email Communication

We recommend adding the [Link to Account] dynamic field at the bottom of every email that sends out through Farmigo. This helps remind members that they have an account they can login to and review.  As a best practice, we recommend you include the following information in your email signature:

Suggested Text for Email Signature

Name
Email
Phone Number
Business Name

To login to your account: [Link to Account] 

View our webstore: [Link to Web Store]
Follow us on Facebook: www.facebook.com/farmname
 

System Update: Editing Member Links for a New Season

03/02/2014

 
Do you manage your farm seasonally? If so, this notification is for you!

There are four Farmigo links that you provide for members:

Sign-up, Account Management, Additional Payments and the Store link. 

In the past, each of these links had to be edited every time you switched to a new season. This means emailing members to let them know about the link changes, and updating links on your web page.

We have officially changed these links so that in the future, only ONE will need to be edited each season.
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Which one of these links is not like the other?

Sign-up: http://www.farmigo.com/join/oldmacfarmseasonal/winter-spring2013
Account Management: http://www.farmigo.com/account/oldmacfarmseasonal
Additional Payments: http://www.farmigo.com/pay/oldmacfarmseasonal
Store: http://www.farmigo.com/store/oldmacfarmseasonal


The Sign-Up link is the only link that will change with each season. The Account Management, Additional Payments, and Store links will all be the same, saving you a little bit of time as you prepare for a new season!

Web store items are transferred automatically between seasons, so you never have to add items twice. 



Technical Advisor Tip: Members are able to view multiple seasons from their account. When you create a new season, members will be able to switch between multiple seasons:

 

Signing Up Members Who Already Have a Farmigo Account

02/21/2014

 
In Farmigo, only a single member account can be created per email address. This account can be used to sign-up for multiple programs. This means that when a member makes an account with a company that uses Farmigo to manage their signup process, that login information will be the information they should use when signing up for any other company that uses Farmigo.
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When a member gets to the Contact Info step of the sign-up process and clicks "Create account with Email," if they have already created an account with another company that uses Farmigo they will see the message "Member with this email already exists."
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In this case, the member should click the Back button and select "Already have an account? Login." They should then enter their email address. If they do not remember their password, they can click "Forgot Password," and we will email them instructions on how to reset their password. Once the member completes resetting their password, they can complete sign-up.
 

Tips to Increase Web Store Traffic

02/14/2014

 
Happy Valentine's Day Farmigo family! This week, we'd like to offer you a couple of tips to help your members fall in love with your web store (who knew Cupid was into marketing?!).

Specifically, we'd like to remind you of the three ways your members access your web store, and two tips to get in touch with them to remind them to shop!

There are three ways that members can access your web store:
  1.  Through their account page: 
  2.  Via a link sent in an email
  3.  Via your website

1. The Accounts Page

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Members  can access your web store by logging into their account and then clicking Web Store in the upper right hand corner.

Did you know? Your preview mode of a member's account is exactly like the member view except for the web store link.

You'll see everything on this member's page except the "Web Store" link circled in red.

2. Emailing Members

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While members can access your web store through their account, sometimes a little extra reinforcement really helps. 

Consider setting up an email alert or template to send to members with a link to your web store. 

You can add the store link using this dynamic field:
[Link to Store]

3. Linking to your Web Store on your Website

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Finally, you should be sure to prominently feature a link to your web store on your web site. When members or prospective members visit your web page, this makes it easy for them to navigate towards shopping!

Automatically Remind Members to Shop! 
Delivery Date Alert Emails

Automatically remind members to go shopping in your webstore with a Delivery Day Alert email. These emails will automatically trigger a number of days before a members delivery, so you can set one up to remind them to go shopping before the web store closes. For example, if your store access hours close 3 days before a delivery, you should send members an email 4 days before reminding them that this is there last chance to add on to their order this week!

Technical Advisor Tip: This automatic alert is editable, so you can always go in and let members know about new or featured products (maybe a vegetable bouquet for Valentine's Day? Just a thought...) 

Encourage Members Who Have Not Placed an Order to Shop
Orders Not Submitted Filter

Reminding members that they can add items from your store to their subscription is a good way to kick-start higher participation from existing members. We recommend sending an email to all of your members who have not placed a store order.

Technical Advisor Tip: 
You can use filters in your Farmigo dashboard to send this email only to members who do not have not placed a store order. That way, you can add member-relevant text to the email and avoid spamming customers who are actively using your web store. 

To do this, you can take the following steps:
1) Go to Members --> Orders
2) Click on the "Order Status" drop-down tab to filter by Order Status.
3) Select Order Status = Not Submitted, and click "Find"

Presto! This will filter for members who have a subscription but do not have a web order for that week, and you can email them in one batch:
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Using Farmigo's Store Comments to Gather Testimonials

02/07/2014

 
Did you know?
  • 70% of customers consult reviews or ratings before making a purchase (Business Week, 2008)
  • A highly-rated product will increase the likelihood of purchase for 55% of consumers (Econsultancy, 2010)
  • 63% of customers are more likely to purchase from a site if it has ratings or reviews (Evoc Insights, 2006)

Having strong customer testimonials to add to a page while people are exploring can be a very effective tool to boost sales! Great news: you can use the Farmigo system in order to start getting testimonials from your customers!

Using your Web Store to Gather Customer Testimonials

You can do this by activating a comments box in your webstore. To do this, follow these steps:
    1) In your dashboard, go to "Settings"
    2) Go to the tab, "Store"
    3) In the field, "Store comments label" put text encouraging members to leave a testimonial. 

Here are a couple examples of what you could say:
  • Let us know how our farm has made a difference in your life!
  • Leave a review to let us know how we're doing!
  • Tell us about your experience with our farm!
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*Important Note: Web store comments need to be collected on a weekly basis

Any comments you receive through your store comments box will be attached to a member's weekly store order, and can be accessed through your Labels and Distribution reports. Make sure that when you download your Labels or Distribution report, you save the comments in a memorable location, as they will disappear once the delivery day passes!

Tips for Selecting Testimonials

  • Try to find testimonials that cite specific benefits of ordering from your business- a testimonial that says "Your convenient pick up locations save me hours of shopping time on the weekends!" is a lot more effective in convincing people in the power of your produce than, "Great product! Love what you do!"
  • Include names, locations, and photos as much as possible. Assigning the testimonial to a real person helps to instill trust in the credibility of the review.
  • Don't over-edit!! Making light edits for grammar and punctuation are OK, but make sure that you leave the content and tone of the message as it is. 

Check out this list of great resources for more advice on how to build your testimonials to be productive and effective:

http://unbounce.com/online-marketing/perfect-your-customer-testimonials/

 

IMPORTANT: Farmigo 2.0 Dashboard Release Details

01/22/2014

 
We are hard at work creating the next version of Farmigo For Farms - Farmigo 2.0. The new Dashboard is being built in HTML5, the most advanced technology for building Internet interfaces that are optimized for personal computers as well as mobile devices. Farmigo was the pioneer in CSA software 4.5 years ago and is now reinventing what will be the new state of the art system for managing CSAs. You are going to love the new look and feel of the system and the power it will bring to your business. The entire new dashboard will be accessible from your mobile device or tablet bringing you even more control at the your fingertips! We will begin rolling out the new system in time for Summer 2014! Get ready! We can't wait to share it with you all.
 

Meet Tess, Our Newest Member of the Support Team!

01/17/2014

 
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Hi everyone, I'd like to introduce myself! My name is Tess, and I'm the newest member of Farmigo's Support Team. 

I'm a recent graduate from Cornell University (go Big Red!) and am coming to the team with experience working for a direct-to-consumers online farmer's market and a background in technical support, statistical programming and some side work in latte art.

I am very excited to be here and look forward to speaking with many of you in the future! 

 
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