Blog Archives

Signing Up Members Who Already Have a Farmigo Account

2/21/2014

In Farmigo, only a single member account can be created per email address. This account can be used to sign-up for multiple programs. This means that when a member makes an account with a company that uses Farmigo to manage their signup process, that login information will be the information they should use when signing up for any other company that uses Farmigo.

When a member gets to the Contact Info step of the sign-up process and clicks "Create account with Email," if they have already created an account with another company that uses Farmigo they will see the message "Member with this email already exists."

In this case, the member should click the Back button and select "Already have an account? Login." They should then enter their email address. If they do not remember their password, they can click "Forgot Password," and we will email them instructions on how to reset their password. Once the member completes resetting their password, they can complete sign-up.

Tips to Increase Web Store Traffic

2/14/2014

Happy Valentine's Day Farmigo family! This week, we'd like to offer you a couple of tips to help your members fall in love with your web store (who knew Cupid was into marketing?!).

Specifically, we'd like to remind you of the three ways your members access your web store, and two tips to get in touch with them to remind them to shop!

There are three ways that members can access your web store:

Through their account page:
Via a link sent in an email
Via your website

1. The Accounts Page

Members can access your web store by logging into their account and then clicking Web Store in the upper right hand corner.

Did you know? Your preview mode of a member's account is exactly like the member view except for the web store link.

You'll see everything on this member's page except the "Web Store" link circled in red.

2. Emailing Members

While members can access your web store through their account, sometimes a little extra reinforcement really helps.

Consider setting up an email alert or template to send to members with a link to your web store.

You can add the store link using this dynamic field:
[Link to Store]

3. Linking to your Web Store on your Website

Finally, you should be sure to prominently feature a link to your web store on your web site. When members or prospective members visit your web page, this makes it easy for them to navigate towards shopping!

Automatically Remind Members to Shop!
Delivery Date Alert Emails

Automatically remind members to go shopping in your webstore with a Delivery Day Alert email. These emails will automatically trigger a number of days before a members delivery, so you can set one up to remind them to go shopping before the web store closes. For example, if your store access hours close 3 days before a delivery, you should send members an email 4 days before reminding them that this is there last chance to add on to their order this week!

Technical Advisor Tip: This automatic alert is editable, so you can always go in and let members know about new or featured products (maybe a vegetable bouquet for Valentine's Day? Just a thought...)

Encourage Members Who Have Not Placed an Order to Shop
Orders Not Submitted Filter

Reminding members that they can add items from your store to their subscription is a good way to kick-start higher participation from existing members. We recommend sending an email to all of your members who have not placed a store order.

Technical Advisor Tip:
You can use filters in your Farmigo dashboard to send this email only to members who do not have not placed a store order. That way, you can add member-relevant text to the email and avoid spamming customers who are actively using your web store.

To do this, you can take the following steps:
1) Go to Members --> Orders
2) Click on the "Order Status" drop-down tab to filter by Order Status.
3) Select Order Status = Not Submitted, and click "Find"

Presto! This will filter for members who have a subscription but do not have a web order for that week, and you can email them in one batch:

Using Farmigo's Store Comments to Gather Testimonials

2/7/2014

Did you know?

70% of customers consult reviews or ratings before making a purchase (Business Week, 2008)
A highly-rated product will increase the likelihood of purchase for 55% of consumers (Econsultancy, 2010)
63% of customers are more likely to purchase from a site if it has ratings or reviews (Evoc Insights, 2006)

Having strong customer testimonials to add to a page while people are exploring can be a very effective tool to boost sales! Great news: you can use the Farmigo system in order to start getting testimonials from your customers!

Using your Web Store to Gather Customer Testimonials

You can do this by activating a comments box in your webstore. To do this, follow these steps:
1) In your dashboard, go to "Settings"
2) Go to the tab, "Store"
3) In the field, "Store comments label" put text encouraging members to leave a testimonial.

Here are a couple examples of what you could say:

Let us know how our farm has made a difference in your life!
Leave a review to let us know how we're doing!
Tell us about your experience with our farm!

*Important Note: Web store comments need to be collected on a weekly basis

Any comments you receive through your store comments box will be attached to a member's weekly store order, and can be accessed through your Labels and Distribution reports. Make sure that when you download your Labels or Distribution report, you save the comments in a memorable location, as they will disappear once the delivery day passes!

Tips for Selecting Testimonials

Try to find testimonials that cite specific benefits of ordering from your business- a testimonial that says "Your convenient pick up locations save me hours of shopping time on the weekends!" is a lot more effective in convincing people in the power of your produce than, "Great product! Love what you do!"
Include names, locations, and photos as much as possible. Assigning the testimonial to a real person helps to instill trust in the credibility of the review.
Don't over-edit!! Making light edits for grammar and punctuation are OK, but make sure that you leave the content and tone of the message as it is.

Check out this list of great resources for more advice on how to build your testimonials to be productive and effective:

http://unbounce.com/online-marketing/perfect-your-customer-testimonials/

Signing Up Members Who Already Have a Farmigo Account

Tips to Increase Web Store Traffic

1. The Accounts Page

2. Emailing Members

3. Linking to your Web Store on your Website

Automatically Remind Members to Shop! Delivery Date Alert Emails

Encourage Members Who Have Not Placed an Order to ShopOrders Not Submitted Filter

Using Farmigo's Store Comments to Gather Testimonials

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Automatically Remind Members to Shop!
Delivery Date Alert Emails

Encourage Members Who Have Not Placed an Order to Shop
Orders Not Submitted Filter