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Enhanced User Sign-Up Experience

2/11/2012

 
Hello!
My name is Karli, and I am a new member to the Farmigo team. I will be bringing you tips of the week to update you on our new and improved features. 

This week, I want to introduce you to our enhanced user sign-up experience. We have received feedback from your CSA members that some aspects of the sign-up process is unclear. We also received feedback from you, our farmers, that you would like the sign-up design to be more inline with your website. We've been listening and have made an effort to redesign the sign-up interface to make it a more attractive and enticing experience for users. Below are screenshots of the old and new interfaces so you can get a look at the changes we made. We hope you like it! 
Let me introduce you to a few of the improved features:
  1. New sign-up process navigation bar displays the steps as a forward moving sequence so members better understand the process 
  2. New summary box displays distribution and delivery details more effectively, minimizing errors in customer orders
  3. The white background creates a more attractive, simpler environment that customers say makes the information clearer 
Picture
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We are also introducing a new web store and member account sign in interface. Below are screen shots of the old and new looks.

Old Web Store

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New Web Store

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Old Member Account 

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New Member Account

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Now that you've seen the changes we've made, consider taking some steps to enhance your own user sign-up experience!
  • Flaunt your art skills - If you have changed your logo since you started using Farmigo, let us know and we will help you change it. As a reminder, the logo should be 442 x 73 pixels.
  • Entice your customers with some juicy photographs - We are getting feedback from your members that they would like to see better pictures of your shares. If you find you have any free time, why not take a minute to change your share photograph? If you want to show more than one picture of your share, consider adding a link to a web album under the description for the item in the dashboard. It's what I like to call the Food Network affect - the more you see it, the more you want to eat it!
We are happy to be bringing back weekly tips. Keep your eyes peeled for more to come, and if you have anything you want explained or have a good idea for a weekly tip please comment below or email me at Karli@Farmigo.com!
Dan
2/14/2012 04:56:54 am

Looks great! Is there a limit to the number of categories that appear in the web store? How can we add more categories?

Becky link
2/14/2012 08:43:32 am

I like the new look, too, and would love to know how we can add more categories to our web store!

Karli
2/17/2012 07:31:03 am

Hey Becky and Dan and all other curious farmers out there. Our customer service team will help you set up new categories in your web store. It is something we must configure in the back end of the site. Email support@farmigo.com the new categories you would like to add to your store and we will get it set up for you. As for categories you no longer want - just don't list any items in that category and they will disappear from your store. Hope this helps.

Audrey
2/18/2012 09:21:10 pm

Love the new look! Definitely softer and more inviting.


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